There was a film permit that simply said “Reebok Meester.” I looked at it Saturday night and suddenly I realized it had to be Leighton Meester from “Gossip Girl.” It’s hard to believe I didn’t realize it sooner. I was up in the Berkshires and decided to head back to New York City early Sunday morning to see if in fact it was Leighton Meester shooting a print campaign for Reebook. It was. And the best part: no other paparazzi discovered the shoot for the entire day. I shot her in Soho at Broome and Greene, then followed the crew into Tribeca for three more setups. The photo ran the next day in the New York Post.
Leighton Meester was walking her dog outsider her trailer on the “Gossip Girl” set. Instead of the image being used because of her cute dog, the editors used it to highlight her choice of “low-rise slim-cut Earl jeans. Moral: shoot everything and upload everything! Who knows how these images will get used.